‘With the challenge of lockdown happening around the world, POP PR wanted to showcase designs by Monique Singh amongst other creatives and artists. ‘Cabin Fever’ was produced in a bid for our collections not to be locked away, but to be celebrated and embraced in a creatively charged project.
The location – of course the British Pub, which has been the topic on everyone’s lips for 2020 – “will they open? Will they close? When’s last orders?”. This community hub is the center of the film, to honour and reminisce the good times.
Bringing fashion to the mundane and highlighting the crazy in cabin fever – raise your pints to some jolly good fun, your forks to some beans on toast and your eyes on our latest collections which keep serving fashion realness.’
Creative Direction & Production: POP PR
Stylist: Graham Cruz
Styling Assistants: Adam Martin, Alana Newton
Hair: Brady Lea
Make-up: Julie Cooper
Photographer: Annemarie Sterian
Videographer: Joseph Wilson
Lighting: Konj Wako
Models: Alina Allison, Alek Maleek
Assistants: India Rushton-Dray, Zoe Glanville